Featured Case Exchange Resource: Integrating Cultural, Social and Economic Contexts into Writing Cases

Jeffrey Cornwall, USASBE President (2009-10)
Thomas Cooney, ECSB President (2009-11)

This workshop, first presented at the 2010 USASBE Conference in Nashville, TN USA, is a joint initiative of USASBE and ECSB that presents a case writing model that integrates an American and European perspective. The workshop highlighted the key approaches to be taken when writing case studies and how they can be used to maximize the learning experience for students. The workshop is an integration of successful models that have already been presented at USASBE conferences and in Europe as part of the RENT (ECSB) Conferences. A unique aspect of this workshop is its focus specifically on the relevance of 'cultural context' in writing and teaching with cases in entrepreneurship.