Presenter(s): Jeff Cornwall, Belmont University; Kathleen Allen, USC; Alex Bruton, Mount Royal University; Stan Mandel, Wake Forest University; Joseph Picken, University of Texas at Dallas
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: Traditional entrepreneurship centered around business planning has come under increasing criticism.  Although reports of the death of the business plan may be over-exaggerated, many entrepreneurship programs are diminishing their focus on the business plan, or in some cases even replacing business planning with business modeling.   This workshop will present a variety of approaches for integrating business modeling into the curriculum at both the graduate and undergraduate levels, including as a framework for case analysis and as a tool for developing and launching business concepts.  The panel will also discuss possible roles of the traditional business plan in a curriculum that is built more on a foundation of business modeling.  Participants will leave with a variety of specific tools and approaches for teaching business modeling that can be integrated into their classes and programs.

Presenter(s): Panel One; Panel Two; Panel Three

1) Cross-Campus Teaching Regarding Legal Issues in Student Entrepreneurship. Eden Blair & Tanya Marcum, Bradley University; Nicole Dandridge, Michigan State University (Law School);Laurie Morin,  Univ. of District of Columbia (Law School);Regina Robson, St. Joseph’s University

2) Ownership Issues for Students and Student Teams Tony Luppino, University of Missouri-Kansas City (Law School); Francine Schlosser, University of Windsor-Ontario (Business School); Myra Tawfik, University of Windsor-Ontario (Law School)

3) Getting Legal Counsel to Student Inventors/Student Entrepreneurs
Rita Heimes, University of Maine (Law School);Andrea Johnson, California Western University (Law School);Sean O’Connor, University of Washington (Law School)
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: This preconference focuses on both (i) interdisciplinary, cross-campus educations of student inventors/student entrepreneurs on legal issues typically faced in start-up ventures, and (ii) obtaining legal counsel for assistance in addressing such issues.  Topics to be addressed by the three panels comprising the pre-conference will include techniques in teaching legal issues material; identification and protection of intellectual property; understanding and dealing with university intellectual property policies; various business organizations law, tax law and other factors in choosing an entity structure for a new venture; negotiating ownership issues and rights and duties among owners of a venture and initial contracts with third parties; considerations (including securities regulation compliance requirements) in raising capital; and means of getting free/affordable legal advice to student inventors/student entrepreneurs on such matters.

Presenter(s): Kendall Artz, Baylor University; Bill Petty, Baylor University
 
Workshop Length: Full Day (8:00AM - 4:30PM)
 
Description: Facilitate a dialogue among the participants on effectively teaching finance and accounting topics in small business and entrepreneurship courses at the college level.  The presentations will be designed for faculty who have not been trained specifically in the field of finance.  The session will provide practical suggestions and offer materials that can be taken into the class room and give the attendees an opportunity to gain hands-on experience in using the materials. 

Presenter(s): Kim Eddleston, Northeastern University; Roland Kidwell, University of Wyoming; Carol Wittmeyer, Saint Bonaventure University;  Dan Degravel, California State University; Northridge , Ritch Sorenson, University of St. Thomas; Tom Schwarz, California State University Fullerton; Andrew Keyt, Torsten Pieper, Kennesaw State University
 
Moderator(s): Dan Degravel and Carol Wittmeyer
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: This pre-conference workshop will help family business faculty learn strategies they can implement to increase family businesses’ participation in their programs by identifying and involving more families in outreach, educational and networking opportunities and by implementing innovative teaching topics and strategies to broaden program offerings.  Participants will learn from veteran family business faculty using experiences from their own centers and courses. A notebook of teaching resources will be provided that can be adapted for participants’ use

Presenter(s): Fred Maidment, Western Connecticut State University; Michael Meeks, San Francisco State University; Michael Morris, Oklahoma State University, Stillwater; Mark Shenkel, Belmont University; Ralphe Hank, Missouri University of Science and Technology
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: This is a continuation of the pre-conference workshop from last year on the graduate curriculum in Entrepreneurship.  It is designed to address the continuing evolution of graduate (Masters) education in Entrepreneurship that was determined in last year’s pre-conference workshop.  We plan to continue the discussion of the curriculum and how it is evolving from the Business Plan orientation to the Business Model concept for graduate students in Entrepreneurship and how this is going to change the way Entrepreneurship will be taught on the graduate level. 

Presenter(s): Leo Simpson, Mike Harris, Ron Cook, Kirk C. Heriot, Kim Eddleston
 
Moderator(s): Bill McDowell
 
Workshop Length: Half Day (1:00PM - 4:30PM)
 
Description: The gap between academia and the business world is a recurrent theme of discussion among academics and practitioners. Educational institutions prepare their students for their future jobs and transfer them knowledge and experience to do so. Despite recognition of this issue, academics and practitioners seem to remain different populations that have difficulty communicating, except through the media of consultants who adapt academic knowledge for “business consumption”. This workshop attempts to work at bridging the gap through exploring how we in academia can better serve our students, small business community, the university, and beyond, through innovative practices that improve links among these actors. Examples of such practices include internships in small businesses, student-based consulting for small businesses, and tutoring of small business owners.
   
This Pre-conference workshop aims at exploring some of these practices through a panel of experts and open discussion. It is hoped that such discussion will better illustrate the theoretical and practical components these activities, enriching our set of levers to provide practical, hands-on experiences for our students and to connect with small businesses in our communities more effectively. Further, we aim to highlight research strategies and implications related to the integration of these activities in the classroom.

Presenter(s): Dr. Doan Winkel, Illinois State University; Dr. Jeff Vanevenhoven, University of Wisconsin – Whitewater; Dr. Sharon Alpi, Millikin University; Eric Liguori, California State University, Fresno; Dr. George Vozikis, California State University, Fresno
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: This workshop seeks to advance the practice of entrepreneurship education via collaboration in both research and pedagogy. To accomplish this purpose, we will present and discuss a collaborative research project focused on entrepreneurship education, and then present and discuss data-informed pedagogy examples:
   
Part 1: The Entrepreneurship Education Project (EEP; www.entrepeduc.org; an ongoing, multi-source data collection initiative with roughly 300 collaborators, spanning nearly 60 countries and over 12,000 student respondents thus far) is presented and discussed. Research and pedagogical trends noticed via examination of the EEP data are covered. This will lead to an overview of one exemplar program and a suggested entrepreneurship curriculum using innovative, collaborative teaching methods.
   
Part 2a: Round table discussions will ensue with participants engaging in whatever discussion matches their interests.  Given the breadth and depth of the EEP dataset, numerous collaborative research opportunities are available. Each table will have a pre-determined discussion leader and will be focused around an EEP relevant research or pedagogy topic. Discussion leaders (the presenters and other EEP collaborators) will seek to enable collaborative research arrangements ultimately resulting in publication and/or pedagogical improvement. Representatives from the two exemplar universities will also lead table discussions relating to innovative pedagogical methods.
   
Part 2b: We will reconvene the roundtables into one session to share overall urgent questions, findings, recommendations and other information with all participants and to again encourage collaboration.

Presenter(s): Dr. Tony Mendes, University of North Texas; Dr. John Clarkin, Northern Kentucky University
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: This module will cover current issues in social entrepreneurship education, historical overview, literature review, syllabus review and “resources” offered to participants.  This module will also cover the certification process, timelines and requirements for completion, once approved by the USASBE Board of Directors.

Presenter(s): Lester Lloyd-Reason, Anglia Ruskin University; Paul Bourne, Anglia Ruskin University
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: This workshop is an opportunity to reflect on our performance as educators and our impact on the lives of those we teach, support and nurture as they ‘perform’ in the classroom and then on the world’s business stage. Led by Professor Lester Lloyd-Reason and International Theatre Director Paul Bourne this is an interactive reflection on innovative teaching methodologies, our ‘performance’ in the classroom and playing our various roles with the skills of an actor. No acting required (no role play!) but lots of opportunities to get involved, have some fun and pick up some useful exercises along with discussion and insight.
Gain an appreciation and understanding of performing in front of an audience, the need for a great script, off the cuff improvisation skills and that  “the show must go” on attitude.
Ultimately this is a workshop on building your communication skill and approach, and how this can be used to effectively support both teaching and the challenges facing future entrepreneurs.

Presenter(s): Gina Vega, Salem State University
 
Workshop Length: Half Day (8:00AM - 11:30AM)
 
Description: Writing, researching, understanding and applying theory, designing business recommendations, and the communication of those recommendations are recurrent learning goals in entrepreneurship programs.  This workshop describes a semester-length project that addresses those learning goals through the generation of a case and analysis that resemble a teaching case and instructors manual but are developed in a variant format more suitable to student knowledge levels and writing skills.  This format helps undergraduate entrepreneurship students understand what an entrepreneur does, why he or she continues to do it day after day, how the entrepreneur addresses obstacles, and how to resolve business problems using research and application of theory.
Participants will learn about a teaching and learning method that supports the application of theory to practical problems and the pragmatic solutions often represented by entrepreneurial decisions. Handouts for writing up research as a case study, reading a case, connecting problems to theories, and student benefits derived from case writing activities will also be provided.
Participants in the workshop will engage in a simplified interview and research process, a team-writing exercise and a brief presentation to demonstrate the case writing project goals and the use of the various handouts. Participant will receive a handout pack and instructions for conducting this project at their own institutions.

Presenter(s): Michael Fountain, University of South Florida; Stan Mandel, Wake Forest University; Ken Harrington, Washington University at St. Louis; Sean Lux, University of South Florida; Larry Howard, Hudson Ventures; William G. Marshall, Jr., University of South Florida
 
Workshop Length: Half Day (1:00PM - 4:30PM)
 
Description: This workshop will focus on the interfaces between education in innovation and entrepreneurship, technology and product development in university-sponsored facilities and incubators, and development and commercialization of technologies and products to support ventures fundable by venture capitalists.

Presenter(s): Dr. John X. Volker, Austin Peay State University
 
Workshop Length: Half Day (1:00PM - 4:30PM)
 
Description: Will acquaint participants with the process of using mind mapping techniques in developing a business model.  Participants will work in groups and develop a basic business model during the workshop.  The role of creativity in developing effective business models will also be discussed and practiced during the workshop.  The anticipated outcome for this workshop is that participants will gain familiarity with mind mapping as a tool for developing business models that they can share with students and entrepreneurs.

Presenter(s): Gary Beckman, North Carolina State University
 
Workshop Length: Half Day (1:00PM - 4:30PM)
 
Description: Three to four leading arts e-ship educators will have 30 minutes to present the most innovative aspects of their curriculum and pedagogy. These individual sessions will focus on in‐class activities, assignments and a brief presentation of their pedagogical philosophy. [These educators are encouraged to present their most interactive - if not the most daring - pedagogical techniques].

A panel of both students (undergrad & grad) and working artists from the New Orleans area will critique the educator's presentations outlined above at the end of these sessions based on various criteria such as: effectiveness in the classroom, innovation, transportability to different disciplines and imagined real world applicability.

Presenter(s): Dr. Paul Marsnik, St. John’s University; Terri Barrerio, St. John’s University
 
Workshop Length: Half Day (1:00PM - 4:30PM)
 
Description: The workshop will begin with a brief description of the Entrepreneurship Scholars program (E-Scholars) at the College of St. Benedict and St John’s University (CSB/SJU).  Our E-Scholars program is a 2 year, 3 course program in which students are expected to attempt to launch a venture before they graduate.  Several of the ventures started by students are on-campus ventures.  The on-campus ventures present some unique challenges.  We will offer a brief overview of the ventures started on campus (a coffee shop, a t-shirt screen printing operation, and a documentary film production company).    The second part of the workshop will be an interactive session.  In this session, participants will discuss the benefits and obstacles to having students launch ventures on their campus.  For example, participants might note how student-run, on-campus ventures could be used as a recruiting tool for entrepreneurially minded prospective students.  Obstacles such as dealing with turnover of student management teams could also be discussed.  In the final part of the workshop, specific steps to starting an E-Scholars program will be discussed.

Presenter(s): Ray Bagby, Entrepreneurship Theory and Practice; Ritch L. Sorenson, Family Business Review; Peter Koveos, Journal of Developmental Entrepreneurship; Donald W. Caudill, Journal of Ethics and Entrepreneurship; Joe Astrachan, Journal of Family Business Strategy; Gina Vega, The CASE Journal and Associate; George Solomon, Journal of Small Business Management; Joe Roberts, Online Journal of Entrepreneurship; Ross Fink, Journal of Small Business Strategy
 
Moderator(s): Michael Meeks & Matt Marvel, Western Kentucky University
 
Workshop Length: Half Day (1:00PM - 4:30PM)
 
Description: This workshop is devoted entirely to helping attendees publish their research. Editors of Entrepreneurship, Family Business, Small Business Management, Case, and Ethics journals will address a basic question: What does it take to publish a manuscript? Representatives from each journal will make a present their journal’s editorial philosophy, topic coverage, review procedures, and other requirements that authors must know before submitting manuscripts. The editors will also provide suggestions and managing the review process. This session is intended to be highly interactive, so participants are encouraged to ask questions.

Presenter(s): Laurie Morin, University of the District of Columbia; David A. Clarke, School of Law; Thomas Kelley, University of North Carolina at Chapel Hill, School of Law; Susan Jones, The George Washington University Law School Helen Scott, NYU’s Law & Social Entrepreneurship Fellowship Program Sean O’Connor, University of Washington School of Law
 
Workshop Length: Half Day (1:00PM - 4:30PM)
 
Description: This preconference focuses on both the unique legal issues facing social entrepreneurs, and innovative academic programs that focus on legal issues in social entrepreneurship.  Topics to be addressed by the three panels will include the business, tax and financing implications of choosing an entity structure; hybrid and alternative entity models; limitations on revenue generation for non-profits; tax and legal consequences of revenue generation; alternative financing models for social enterprises; corporate governance and directors’ duties and liabilities; the arts and social entrepreneurship; and fellowships and degree programs that focus on legal issues in social entrepreneurship.