(Thursday, January 12, 2006, 8:00 a.m. – 12:00 p.m.)
Sponsored by The Coleman Foundation and the USASBE Minority and Women Entrepreneurship Division
This case writing and teaching preconference is designed to illustrate how to write cases as well as how previously-developed cases funded by The Coleman Foundation, may be taught successfully. The Coleman Foundation has funded the Minority and Women Entrepreneurship Division’s Case Writing Incubator in order to increase the knowledge base of best practices in entrepreneurial development of women- and minority-owned business (WMOB). It is envisioned that previously-funded cases will eventually be published in reputable case research venues.
The workshop will be conducted by Dr. David W. Rosenthal, Professor of Marketing at Miami University. Dr. Rosenthal teaches courses in marketing strategy, business policy, and sales management. He won the Richard T. Farmer School of Business Excellence in Teaching Award in 2004, Miami University Associated Student Government Outstanding Professor Award in 2002, the CELT Award for Excellent Teaching in 2000, the Philip R. Shriver Award for Sustained Excellence in Teaching in 1997, and the Miami University Effective Educator Award in 1988.
Dr. Rosenthal is a member of the North American Case Research Association (NACRA) where he was the editor of the Case Research Journal (2001-2005). He is also a referee and professional reviewer for the Business Case Journal and the Annual Advances in Business Cases. Dr. Rosenthal has made numerous presentations on the subjects of case research and teaching using the case method. His casework has been published in Business Marketing Management, Annual Advances in Business Cases, the Business Case Journal, and the Case Research Journal as well as many case and textbooks. Dr. Rosenthal and Lew Brown are co-authors of Strategic Cases in Marketing.
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